The concept of Return on Investment (ROI) is not something that needs any kind of introduction to any business. But in the context of brand design, this subject is often enigmatic, even elusive. Businesses and entrepreneurs spend a small fortune revamping their brand’s visual identity with the hopes of getting a substantial return – but more often than not, they struggle to discern tangible benefits.

Why is that? What is stopping them from getting an ROI on their investment? It is something that leaves many scratching their heads, wondering where they went wrong.

The secret of unlocking the ROI of brand design is multi-faceted. However, there are three critical pillars that brand owners can control to make the most of their investment. Let’s look into them:

3 Key Factors That Can Make Or Break The ROI

1. Brand Design Doesn’t Exist In A Vacuum

In today’s hyper-competitive market, brand design can’t operate in isolation – it is a simple fact. If the product is subpar, customer service is lackluster, and the marketing strategy is aimless, then even the most exceptional brand design will not do much.

Think of the brand design as the crown jewel – its brilliance is best showcased when accompanied by other complementary elements.

Cohesion In Key

Your brand design serves as a visual framework, but everything else must be aligned for it to be effective. So, from the website copy to the social media presence, consistency has to be there. It is critical to building trust and credibility among the audience, influencing the ROI.

Tips You Can Implement

• You should conduct an audit of all customer touchpoints to ensure design consistency.
• One step you need to take immediately is to collaborate with teams across your organization to maintain design standards.

2. It Won’t Work Unless You Do

Have you ever bought a gym membership only to set foot in the gym rarely? Well, you are not alone – we all have done that. However, not doing your exercises will also have consequences, and the same is true for your brand as well.

Just like that unused membership, a brand design won’t work unless you do as well. Passive involvement – or worse, detachment – can severely limit the potential benefits you can derive from your investment.

Get Involved!

The message cannot be any louder or clearer. You cannot expect just to throw money at a design agency and hope for a miracle. You need to roll up your sleeves and get involved in the process. The input you provide to your design team will directly affect the results and, therefore, the ROI.

Tips You Can Implement

• You need to set aside a dedicated time for brainstorming sessions with your design team.
• As a brand owner, it is you who will set the tone of the brand design. You must provide actionable and constructive feedback during the design process. Be clear with your instructions.

3. Not Every Brand Designer Is A Brand Strategist

There is no question that you need the right partner when it comes to creating your brand design. However, it is also essential that you do not confuse a ‘brand designer’ with a ‘brand strategist.’ While these terms are often used interchangeably, they are vastly different.

A brand strategist is someone who will look at the brand holistically, incorporating business objectives, market research, and consumer psychology to create an overall brand strategy. At the same time, a brand designer is an individual who will focus on the brand design solely on the feedback provided to them.

Identifying The Right Fit

To make sure that you are choosing the right expert for your brand, ask these questions:

• Does their portfolio align with your business goals?
• Do they have testimonials or case studies to prove their success?
• Are they asking relevant questions when discussing your brand with you?
• Do they have a deep understanding of your brand and your industry?

If the answer to all these questions is affirmative, then you likely have found the right companion that will be able to provide excellent ROI with your brand design.

Final Thoughts

While brand design has the power to turn heads, its true ROI is a culmination of various factors. Only when you fully grasp these pillars can you truly unlock the full potential of your investment. Keep these pillars at the forefront of your strategy, and you will yield measurable returns!

In a world saturated with brands that are vying for attention – at every moment, standing out is no easy feat. You would want to attract as many eyeballs as possible. However, attracting a following is not just about shining the brightest; it is about shining the right kind of light – one that draws your ideal followers like moths to a flame.

Luckily, this is an easier challenge than you might think. All you need are scientifically proven ways that will help you attract your dream audience. Here, we will take a deep dive into the psychological elements that attract followers, ensuring you engage with an audience that genuinely appreciates your content and your brand.

Four Pillars Of Attraction: Crafting A Magnetic Brand Presence

1. Soulful Attraction: Creating An Unforgettable First Impression

No matter how often we say that how one looks does not impact our perception – that is simply not true. Let’s get real – first impressions do count, and it is also true in the digital landscape.

The visual elements that are present on your online channels are like the attire you don for a job interview. They must resonate with the role you are applying for – and, in this case, the brand you represent.

Some Tips That You Can Implement:

• Employ a visually cohesive color palette that resonates with your brand’s values and target audience. It is no secret that colors evoke emotional responses, so use them wisely.
• You should always opt for high-quality, relevant images that tell the story you want to convey. Consider investing in professional photography to showcase your products or services authentically.

2. Ethereal Attraction: Radiate Positivity

We look for a vibe in everything we do. Whether it is choosing a place to dine in or even to go out with someone – vibe is crucial. But how do we define a vibe?

In simplest terms, it is the energy someone or someplace emits. It often acts as an invisible tether, pulling people towards or even away from something. That something can be a person or even a brand.

Now, when it comes to vibing, there is only one simple principle that you need to keep in mind: positivity attracts. People gravitate towards uplifting and hopeful messages.

Some Tips That You Can Implement:

• Craft content that uplifts, inspires, or solves problems, emphasizing a hopeful and positive outcome
• It would be wise of you to showcase community testimonials and success stories to exemplify your brand’s positive impact on real people just like your audience.

3. Synergetic Attraction: Building Relationships, Not Just Followers

Emotion is a language that transcends words, and brands need to tap into it for success. A brand that is able to do so creates more than just a customer base; they cultivate a community.

To forge these bonds, you must acknowledge and address the pain points your audience experiences.

Some Tips That You Can Implement:

• Share customer journeys that depict how your offerings transformed lives.
• You can open up about your own story, the story behind the formation of the brand, the good and the bad, everything – this all fosters a deeper connection with the audience.

4. Cognitive Attraction: Elevating Brand Through Thought Leadership

We live in a world where accessing information is easier than ever. With a single click, you will be bombarded with more information than you can ever comprehend. This creates information overload.

Everyone is quite sick of it. What the audience wants is original, insightful content – something that is a rare gem nowadays. By providing just that, you can become more than just a brand; you become a thought leader in your industry.

Some Tips That You Can Implement:

• Schedule webinars or podcasts and invite your audience. You can even create in-depth guides that tackle existing problems in your industry. The more value you provide, the more your audience will value you and your brand.
• Curate content that complements your expertise.

Final Thoughts

Attracting eyeballs to your brand is relatively straightforward in this digital age. But remember, not all attention is beneficial.

What you truly need are the right eyeballs – people who resonate with your brand’s values, engage meaningfully with your content, and ultimately become a member of your community. By implementing the Four Pillars of Attraction, you will be well on your way to creating a magnetic brand that attracts not just an audience but the right audience.