01 CONDUCTING THE BRAND SWOT:
START BY DEFINING THE STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS OF YOUR BUSINESS
02 MARKET RESEARCH WORKBOOK:
THIS RESEARCH WILL HELP YOU IDENTIFY YOUR UNIQUE SELLING PROPOSITION (USP) AND INFORM YOUR BRAND POSITIONING
03 IDENTIFYING THE CONTENT MARKETING PLATFORMS:
FINDING A PLATFORM THAT OFFERS WIDE DISTRIBUTION TO THE CONTENT
04 MANAGING THE CONTENT EXECUTION:
DEVELOPING AN AUTOMATED SYSTEM FOR SEAMLESS EXECUTION OF THE CONTENT