01 SCRIPTING WORKBOOK:
STREAMLINE THE CONTENT CREATION PROCESS TO ALING WITH THE GOALS OF THE CAMPAIGN
02 PRE-PRODUCTION PLANNING:
BIG STORY AROUND THE BRAND IN AN IMPACTFUL WAY
03 CINEMATOGRAPHY AND DIRECTION PLANNING:
IDENTIFYING THE PLATFORMS THAT DELIVER THE CONTENT IN AN OVERARCHING WAY
04 MUSIC & VOICEOVER GUIDE:
DEVELOPING A DISTINCTIVE CONTENT TONE OF VOICE
05 FILM EDITING GUIDE:
CREATING A EMOTIONALLY COMPELLING STORYLINE