01 CONTENT WORKBOOK:
STREAMLINE THE CONTENT CREATION PROCESS TO ALIGN WITH THE GOALS OF THE CAMPAIGN
02 CONTENT PLANNING:
PLANNING THE BIG STORY AROUND THE BRAND IN AN IMPACTFUL WAY
03 CONTENT POSITIONING STRATEGY:
IDENTIFYING THE PLATFORMS THAT DELIVER THE CONTENT IN AN OVERARCHING WAY
04 CONTENT VOICE GUIDE:
DEVELOPING A DISTINCTIVE CONTENT TONE OF VOICE
05 CONTENT STORYTELLING GUIDE:
CREATING A EMOTIONALLY COMPELLING STORYLINE